Never Score A Media Goal Against Yourself

Never Score A Media Goal Against Yourself

There are many ways of telling that someone has performed badly in an interaction with the news media. One of the most obvious signs is that if – after giving a particularly silly or reckless answer – they blurt out something like “I should not have told...
Never Throw “Dead Cats” In Your Answers

Never Throw “Dead Cats” In Your Answers

When it comes to dealing with tough questions – in media interviews and other professional conversations – there are two pathetic things which are particularly bad to be caught doing. The first is to be spotted deviously avoiding giving an honest answer to...