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Tap Into The Power Of Stories Stories have the ability to captivate audiences.   As children, fairy tales scare us and delight us.   Whether its wicked witches casting evil spells or big bad wolves disguising themselves as grandmas, they grab and hold our attention.  ...

Be Inspired By The Flying Ostrich   With the early election campaign underway in Britain and the French presidential contest moving into its climactic second round, you might expect to spot flying pigs as political candidates parade their promises.   But on...

Welcome to this special issue for those who run business leaders’ groups – at a time when the boss of the world’s most ridiculed company, United Airlines, has done you a big favour.     This issue will:   + Help you capitalise on the latest United Airlines bungle to...

One of the favourite techniques journalists use to put interviewees under pressure is to ask a seemingly impossible question.   Often they do this is by deploying the words “Can you guarantee…?” in the question.   These appear in questions such as “Can you guarantee...