Mixed Messages Matter Much

Mixed Messages Matter Much

Does it matter if what you say publicly today is inconsistent with what you said last week or last month? And does it matter if it’s inconsistent with what you said two minutes ago? Er… Yes. If you need evidence that sending mixed messages can mangle your image,...

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MEDIA LESSONS FROM “HOPELESS” HANCOCK

MEDIA LESSONS FROM “HOPELESS” HANCOCK

There’s an overflowing treasure chest of communications learning to be gained by studying the multiple media mess-ups of the now-departed British cabinet minister, Matt Hancock. Just before the exit of the former Health Secretary, we learned from a disgruntled...

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Have you ever taken illegal drugs?

Have you ever taken illegal drugs?

Are you ready to face your most obvious challenging questions? Will you be fully prepared for them if they come from the media - or from clients, officials or from members of your own team? One of the lessons from recent times in the political world is that getting...

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Is Your Post-Lockdown Business Message Positive Enough?

Is Your Post-Lockdown Business Message Positive Enough?

One essential element of all communications challenges is to craft the best possible headline message for each specific situation you face. This is because successful communication involves so much more than showering your audience with loads of information. It...

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