Published by Capstone (a Wiley imprint) SBN: 9780857086396


Great Answers To Tough Questions At Work is Michael Dodd’s book for people at all levels of the workforce to help you cope with ever-tougher questioning in this age of increasing visibility and accountability.


It’s a book to read and then keep ready for when trouble strikes and people need great replies from you.

MDC 3D Great Answers - 3D Cropped

Great Answers To Tough Questions At Work provides the golden formulae to deal with challenging questions amidst the greater personal and organisational exposure which comes from social media, always-ready video cameras inside mobiles in people’s pockets, free-flowing access to information on the internet and instant round-the-world communication.

Michael Dodd’s book helps you navigate the challenging questions which flow from this.

The book contains advice for anyone who wants to improve their communication skills and answer questions more effectively and persuasively – whether they’re dealing with questions from customers, prospects, bosses, shareholders, financiers, potential employers or the media.

Drawing on his experience putting business leaders and politicians under pressure as a foreign and political correspondent, Michael Dodd outlines strategies to combat the hottest ‘blowtorch-on-the belly’ questions.



The book helps you to enhance your effectiveness, confidence and the image you project.

Great Answers to Tough Questions is split into two main parts:

Part One: The Tools You Need – This gives you the golden formulae for answering all kinds of tough questions that can arise in the workplace – nasty ones, challenging ones and really stupid ones. It shows you how to harness the power of stories and real-life examples as part of your answers, how to position your body in the right way, strike the correct tone of voice and prepare for questions from different personality   types.

Part Two: Using Your New Tools – This section helps you apply lessons from Part One to challenges that commonly arise in the workplace, including price negotiations, nerve-wracking job interviews, grillings at public inquiries and court cases and questioning by journalists.

Great Answers to Tough Questions at Work contains case study examinations of people in the public spotlight who have done particularly well or particularly badly while answering questions and draws out the lessons for readers.

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If you would like copies of the book for your members of your team then take a look at these special book launch offers – available for a limited period

These offers apply to book purchasers in the United Kingdom and in some cases – where Skype or telephone communications-boosting sessions are involved –  anywhere in the world.

To take advantage of any of the offers send an email to

Say how many books you would like. Please give a series of dates and times that would work for you for your free coaching/teleconference/masterclass/conference keynote session. Include your contact details and address for book delivery.

Michael Dodd Communications will make contact with you to discuss the arrangements you would like. When these are agreed, MDC will then send you a Memorandum Of Understanding detailing the proposed agreement. When signed by both parties an invoice is sent, the books are ordered through the publisher and delivered through the location of your choice – and the coaching, teleconference, master class or keynote sessions will take place as agreed.

Books will be available towards the end of June 2016. As pre-ordering is available now, these book launch offers apply immediately.

Buy 10 copies of Great Answers To Tough Questions At Work and receive a one-hour skype or telephone coaching session with Michael on giving great answers to your toughest professional questions

Buy 50 copies of Great Answers To Tough Questions At Work and receive customised teleconference – up to 90 minutes – with Michael for members of your executive team on giving great answers to your organisation’s toughest questions

Buy 100 copies of Great Answers To Tough Questions At Work and receive customised telephone conference and a series of three 45-minute communications-boosting coaching calls with a nominated person in your organisation.

Buy 300 copies of Great Answers To Tough Questions At Work and receive customised a half day face-to-face communications-boosting coaching session with Michael in London or on Skype or the phone if you can’t make it to London. This can be on dealing with your toughest questions and/or a session of “Presenting with Confidence, Impact and Pizzazz”.

Buy 500 copies of Great Answers To Tough Questions At Work and receive a half day master class for your team or you and a group of colleagues for up to six people on preparing for media interviews or answering tough questions from elsewhere (excludes transport and accommodation costs if outside south-east England)

Buy 1,000 copies of Great Answers To Tough Questions At Work and receive one customised keynote speech at the event of your choice on “Becoming Inspirational Business Communicators” (excludes transport and accommodation costs if outside south-east England)


Create your own offer by sending an email to to outline how many books you want and what you’d like in return – along the lines of the other offers on this page. All reasonable requests will be considered in line with the Michael Dodd Communications mission to help you and your team become more inspirational communicators.

Or call to discuss your requirements:

44 (0) 7944 952835


For review copies of “Great Answers To Tough Questions At Work” for media outlets please contact:

Ms Ashton Bainbridge
The Atrium, Southern Gate
Chichester, West Sussex, PO19 8SQ
United Kingdom
Tel: 44 (0) 1243 770671

Click on this image to read a sample chapter



1st June 2016

Employing well-crafted messages and powerful, amusing stories throughout his book, Michael Dodd practises what he preaches. Covering a wide spectrum of business situations from client relations to media crisis, Great Answers to Tough Questions at Work is immensely readable, highly practical and might just save your career and reputation. "

Jem Thomas Director of Training and Innovation at Albany Associates 1st June 2016

Michael Dodd has quizzed the best on six continents and all his experience, knowledge and stories are distilled in this brilliant book. He gives you his formulae for planning, preparation and practice so you’re always ready for the toughest questions with answers that satisfy the questioner and place you in the driving seat. "


Barry Graham, Founder and CEO Speakers’ Corner

1st June 2016

 If you want to out-communicate your competitors, out-smart everyone in your strategic communications and build competitive advantage this is a must read. It also comes with the additional benefit of enabling you to hugely improve your internal communications, resulting in higher levels of engagement and inspiring greater innovation and creativity amongst your team. "


Sir Eric Peacock, Chairman of Just Loans PLC; Non-Executive Director at United Kingdom Export Finance

1st June 2016

If you are a leader in a high profile position, you must expect to be interviewed and challenged on a regular basis. Michael Dodd’s book will be a great help to anyone finding themselves in such a position. This book emphasises the importance of carefully planning the messages you want to get across with well-prepared responses to the questions, thereby enabling you to remain in control of the situation. "


Sir Mike Hodgkinson, Chairman of Keolis (UK) Ltd, Deputy Chairman TUI AG

1st June 2016

Entertaining, insightful and packed full of practical tips, this book is a ‘must-have’ for anyone in the public eye. "


Susan Cousin, Headteacher and Multi-Academy Trust Director

1st June 2016

Should I recommend Great Answers to Tough Questions at Work? That is an easy question – Yes. Why? As a CEO (also, husband, father, son) I have been asked tough questions that have stopped me in my tracks. Now, give me tough questions, I’m ready. Thanks Michael. "


Tony Meyer, CEO at Now Managed Learning Services

1st June 2016

This book is the ultimate handbook for the modern leader for whom inspiring communication, conversation and story-telling skills are must- haves. Inside are two Golden Formulae that you can use to plan, prepare and practice and be ready to not just answer any tough questions well, but to be a standout communicator in all situations. "


Ian Berry, Mentor for Business Leaders and International Speaker on Leadership and Change

1st June 2016

The great thing about this book, and the excellent insights of the writer Michael Dodd, is that it covers a lot more than just ‘dealing with’ difficult questions. The practical tips, tools and advice help to turn difficult questions into great opportunities! "


Phil Jesson, Managing Partner at KAMguru – The UK’s leading Key Account Management consultancy

1st June 2016