Boost Your Media Interview Performance – And Confidence

Shining out in media interviews can be vital to your perceived success, your image and your profit. How journalists’ questions are answered can make the difference between you being portrayed as the villain or the hero. Your replies determine whether you get good or bad headlines – and if you get acres of publicity or are totally ignored.

Michael Dodd’s interview response master classes empower you to:

  • Thrive in challenging ‘blowtorch-on-the-belly’ media interrogations
  • Take full advantage in softer interviews
  • Capitalise on the differences between interviews for TV, radio, newspaper, magazine and news websites.
  • Constantly Enhance Your Skills

Michael’s a broadcast journalist and international professional speaker whose master classes boost performance levels and confidence. With a background as a political journalist, business reporter and foreign correspondent, he knows how to ask the tough questions.

As a media trainer and communications consultant, Michael can give you the golden formulae for answering them. His media master classes enable you to test out, modify and constantly enhance your replies. Practice interviews can be recorded, played back and critiqued so participants learn from seeing themselves as others see them – and adjust accordingly.

Unlocking The Media Secrets

The secrets of dealing with the media can be unlocked:

  • On a one-to-one basis
  • In small groups – ideally around three per trainer – so there’s opportunity for enough individual practice interviews
  • At conferences where electrifying demonstration interviews on stage show your audience what works – and what doesn’t.

Constantly Enhance Your Skills

Sessions can be tailored to fit your needs – over a few hours or several days. The dream scenario is for key members of an organisation to be trained in advance to capitalise on good news opportunities – and be fully prepared to deal with bad news. Sessions can also be planned around specific scenarios that you know you have to deal with – or nightmare possibilities that you should be ready for. Michael Dodd Communications works with a network of highly experienced broadcasters and communication specialists. On larger missions colleagues with the appropriate journalistic background can join the team. Seventeen for a big assignment in Europe is the record so far.

To find out more and to book a session call: 44 (0) 7944 952835

BP and the media – What businesses of all sizes can learn

What Participants Say

“Straight talking, direct and extremely engaging. A must for any Chief Executive Officer.”
Dominic Jones, CEO, Business Design Centre

“The content and delivery of Michael’s course was both challenging and supportive. I feel better equipped as a leader – not just in media situations but in my day-to-day role.”
Stuart Overend, General Manager UK Onshore Operations, Firstsource

“Every single point discussed was a golden nugget! It was a day incredibly well spent. My confidence is massively improved.”
Simon Albert, Director, Charity Challenge

“Michael made what can be a nerve wracking experience less daunting and actually showed how positive it can be.”
John Pallister, Joint Managing Director and Owner, Cumbrian Homes Ltd

A very valuable day with lots of practical exercises. Helped us to get our messages across effectively.”
Professor Dame Joan Higgins, Chair of the NHS Litigation Authority

“Michael opened my eyes to the way to have a successful interview with the media, and he did it in a way that was fun.”
Gary Thornton, Director, SC Dynamics.

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