Donald Trump Communication Which Actually Worked

Donald Trump Communication Which Actually Worked

As the world braces itself for a second Donald Trump Presidency, there must be some communication lessons which can be drawn from the successful campaigning that’s led up to it.  This is the case even if we didn’t realise just how effective some of Donald Trump’s...
What To Do Before The Big Occasion

What To Do Before The Big Occasion

When it comes to giving great answers to tough questions  under pressure in the spotlight, there are two things you can do to make sure you perform at your best. The first is to ensure that you’ve been thoroughly tested out beforehand. The second is to do whatever...
Pass The Media Spotlight “Truth Test”

Pass The Media Spotlight “Truth Test”

Some years ago a most unusual thing happened during one of my media interview response training sessions. It occurred while I was conducting a long-running programme in Central London for a very large, important and respectable organisation.  The media training...