Conveying Your 2024 Message Amidst Constant Massive Change

Conveying Your 2024 Message Amidst Constant Massive Change

How ready are you for the communications challenges you and your organisation will face in 2024? The reason I ask is because the acceleration of change has been particularly rapid in recent times. This means that when you seek to convey any message to your target...

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Projecting Pictures Into The Minds Of Your Audience

Projecting Pictures Into The Minds Of Your Audience

When I started in current affairs journalism with the Australian Broadcasting Corporation, I did a lot more radio than TV. And while television is generally seen as being more glamorous than radio, people who work in radio often claim that their medium is superior....

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Better To Generate Light, Not Heat

Better To Generate Light, Not Heat

There’s no shortage of people who go on TV and radio and accidentally spark controversy by not properly thinking through what they say before being interviewed. Alas, the most notorious of them - such as Prince Andrew on the BBC - have historically made it big in the...

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Great Muscular Answers From Arnold Schwarzenegger!

Great Muscular Answers From Arnold Schwarzenegger!

The biggest star of this issue is a successful actor who has been giving robust answers to questions in media interviews to promote his new book. He’s a man more famous for his body than his mind. This is because he became the youngest ever Mr Universe at the age of...

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