Conveying Your 2024 Message Amidst Constant Massive Change
How ready are you for the communications challenges you and your organisation will face in 2024? The reason I ask is because the acceleration of change has been particularly rapid in recent times. This means that when you seek to convey any message to your target...
How To Blow Up Everything In A Single Interview – Just Like Prince Andrew Did
As an exercise in self-destruction, a confessional interview given to the BBC by controversial House of Lords Member, Baroness Michelle Mone, is right up there with the kind of performance which once brought Prince Andrew unstuck. If you need to know just how to set...
Projecting Pictures Into The Minds Of Your Audience
When I started in current affairs journalism with the Australian Broadcasting Corporation, I did a lot more radio than TV. And while television is generally seen as being more glamorous than radio, people who work in radio often claim that their medium is superior....
Better To Generate Light, Not Heat
There’s no shortage of people who go on TV and radio and accidentally spark controversy by not properly thinking through what they say before being interviewed. Alas, the most notorious of them - such as Prince Andrew on the BBC - have historically made it big in the...
Great Muscular Answers From Arnold Schwarzenegger!
The biggest star of this issue is a successful actor who has been giving robust answers to questions in media interviews to promote his new book. He’s a man more famous for his body than his mind. This is because he became the youngest ever Mr Universe at the age of...