Media Master Classes

Shining out in media interviews can be vital to your success – and your bottom line.
How journalists’ questions are answered can make the difference between getting acres of free positive publicity – or being ignored… or worse.

Michael’s media master classes enable you to:

  • Thrive in challenging ‘blowtorch-on-the-belly’ media interrogations
  • Capitalise on opportunities in softer interviews which still contain pitfalls
  • Maximise free media publicity through press releases that work
  • See Yourself As Others See you – And Adjust!

Michael’s a broadcast journalist, media trainer and international professional speaker whose master classes boost performance levels and confidence. His media master classes enable you to test out, modify and perfect performance. Mock interviews are recorded, played back and critiqued so participants learn from seeing themselves as others see them – and adjusting accordingly.

Unlock The Media Secrets

The secrets of dealing with the media can be unlocked:

  • On a one-to-one basis
  • In small groups – ideally around three so there’s sufficient opportunity for individual practice interviews and movement to higher levels
  • At conferences where demonstration interviews show the audience what works best – and what doesn’t.
  • Sessions can be tailored to fit your specific needs – over a few hours or several days.
  • Michael Dodd Communications works with a network of broadcasters and communication specialists.
  • On larger assignments extra consultants with a journalistic background can be brought in. This ensures everyone on your team who could encounter the media is ready for that moment.

The list of companies that have benefited from Michael’s instruction keeps growing!

“Straight talking, direct and extremely engaging. A must for any Chief Executive Officer.” Dominic Jones, CEO, Business Design Centre

“The content and delivery of Michael’s course was both challenging and supportive. I feel better equipped as a leader – not just in media situations but in my day-to-day role.” Stuart Overend, General Manager UK Onshore Operations, Firstsource

“Every single point discussed was a golden nugget! It was a day incredibly well spent. My confidence is massively improved.” Simon Albert, Director, Charity Challenge

“Michael made what can be a nerve wracking experience less daunting and actually showed how positive it can be.” John Pallister, Joint Managing Director and Owner, Cumbrian Homes Ltd.

“A very valuable day with lots of practical exercises. Helped us to get our messages across effectively.” Professor Dame Joan Higgins, Chair of the NHS Litigation Authority

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“Michael opened my eyes to the way to have a successful interview with the media, and he did it in a way that was fun.” Gary Thornton, Director, SC Dynamics.